Yahoo Search Marketing PPC (Formerly Overture)
In general, a truly successful website uses both organic SEO and paid SEM for their overall internet marketing strategy. The PPC allows fast, focused and efficient marketing strategies, and Organic SEO allows you to get free traffic. Certain types of SEM also help your SEO campaign.
Yahoo Search Marketing (formerly Overture) is the PPC engine behind a LOT of great
website search, including Yahoo, CNN, Alta Vista, InfoSpace, Alltheweb and
many others. Roughly 80% of all active internet users use Yahoo-powered
websites at least once a month. That's a lot of eyeballs looking at your ads
(about 170 million ads are served by Yahoo Search Marketing per month, actually).
We have certified Yahoo Search Marketing Ambassadors on staff to help you.
New to Yahoo? Get a FREE bonus by signing up at MNI!
Ready to decide? Have a few more questions?