Search Engine Optimization
This area is focused on natural (organic) listings within search engines. These are very popular because they drive roughly 3-10 times more traffic and are extremely cost effective. On the negative side, there are no, and can be no, guarantees for placement at a specific position - what position you get is only partially up to the SEO - the search engine makes the rules. We are just really good at understanding the rules and working with them.
If you are looking for the more expensive, but far more accurate and predicable paid listings within search engines, then please go to our Search Engine Marketing (PPC) area.
In general a truly successful website uses both organic SEO and paid SEM for their overall marketing internet marketing strategy.
- SEO Analysis Report
- Our Top Seller! McAnerin International tends to work with world class organizations
and governments that already have talented people working on their website.
These people usually know the basics of SEO, but can't afford to spend 4-6
hours a day doing nothing but SEO research and training to keep up like we do. Now, they
don't have to.
- You can have McAnerin International create an SEO analysis report for your site that
encompasses every aspect of SEO, from links to technical setup to
cross-browser and usability testing. The report not only contains detailed
instructions on SEO, it also contains detailed information on how to fix any
Many of our clients have told us that it's basically a personalized SEO training manual and that we should publish it. If you get report, and then put us on retainer to answer questions as needed, you can save a lot of money while maintaining complete control over your site. This service is the one we usually perform for government websites and other SEO and website design firms.
- International SEO Services
- We are especially skilled in international search engine optimization - if some or all of your customers are in a different country - we can help! Translations, keyword research, localization - everything you need to make your website available to your target country.
- Full Service
- SEO is the core function of McAnerin International - it's what we do. A full
service international search engine optimization firm, McAnerin
International can help promote your website
anywhere in the world.
- Website Promotion
- Website promotion is different from SEO in that it looks beyond the
search engines for promotional methods. Email, newsletters, and traditional
media can all be used to promote your website, and in turn this website
promotion can be used to promote your business.
- Link Building
- Link building is a very important part of any internet promotion. Link
popularity, link saturation, linking campaigns, and link analysis are all
key factors in your search engine rankings. We do not use automated tools
for link building - it's all done by hand, using the top resources and our
cutting edge link research techniques. We evaluate every single link we get
to your website based on 9 separate criteria, in order to make sure it works
as hard for you as we do. We can even offer text link broker services to
- SEO Content Writing (aka SEO Copywriting)
- It's easy to stuff keywords into text - but that makes it very difficult
to convert your visitors into customers. Let real search science be
the background for your keyword strategy. Real knowledge leads to real
- Of course, once you have the keywords to bring the qualified visitors
in, you need them to actually convert to customers! This site is written in
a manner intended to appeal to technically minded decision makers, but we
can also write in order to appeal to youth, technophobes, specific gender or
age groups, various cultures, or almost any other marketing demographic you
may require for your site.
- Competition Report - Competitive
- According to Sun Tzu in The Art of War, the key to success in
battle is to first make yourself invincible, then look for vulnerabilities
in the enemy. You can't stop your online opponents from doing a good job,
but it makes good tactical sense to know what they are doing right (so you
can copy or improve on it) and what they are doing wrong (so you can target
those weaknesses). McAnerin International can create a competition report that outlines the
strengths and weaknesses of your major competition, along with detailed
advice on how to use that information to your advantage.
- Press Release SEO
- A good press release can help promote your website very effectively. Not only do you get your announcement in front of bloggers, writers and journalists, if you organize it right and use the proper methods, those press releases are often posted on other great sites that can provide excellent, on-topic links to you. You get on-topic links, natural click-throughs, branding and many other benefits just from one well-designed PR. Ian McAnerin has a traditional press background (in addition to his other, rather eclectic, odd and numerous talents) and can help you write a press release that appeals to both search engines and trained journalists.