SEO Analysis Report

Our Most Popular Service!

MNI tends to work with world class organizations and governments that already have talented people working on their website. These people usually know the basics of SEO, but can't afford to spend 4-6 hours a day doing nothing but SEO research and training like we do. Now they don't have to.

You can have MNI create an SEO analysis report for your site that encompasses every aspect of SEO, from links to technical setup to cross-browser and usability testing. The report not only contains detailed instructions on SEO, it also contains detailed information on how to fix any problems found.

Many of our clients have told us that it's basically a personalized SEO training manual and that we should publish it. If you get the report, and then put us on retainer to answer questions as needed, you can save a lot of money while maintaining complete control over your site.

This service is the one we usually perform for government websites and other SEO and website design firms.

Typical Contents of the SEO Report

Executive Summary
    Purpose of Project
    Overview of Website
Table of Contents
Introduction to Search Engines
    Definitions
    Search Engine Process
    Relevance
    Authority
    Current Search Engine Landscape
    Search Engine Share Chart
SEO Copywriting Review
    Keywords and Search Terms
    Keyword Research
        Volume
        KEI
        Niche
        Competitive
        Predictive Keyword Research (Preemptive and Seasonal)
        Term Vector Analysis
    Other Keyword Related Issues
    Stemming
    Keyword Density
    Themes
    Stop Words and Delimiters
    Keyword Localization
    Non-English Characters
    Misspellings
    Domain Name
        Multiple Domain Names
    Title Tags
        Home Page Titles
        Inner Page Titles
    Metatags
       Description
        Keywords
        Dublin Core
        Custom / Unique
    Document Structure
        Headers
    Keyword Weight
    CSS
    Content
        Duplicate Content
        Dynamic (Database Driven) Content Issues
Links
    PageRank®
    Definition of a “Good” Link
    Anchor Text
    Image Links and the Alt Attribute
    Incoming Backlinks (IBL’s)
    Internal Linking Structure
    Reciprocal Links
    Block Level Analysis
General Copywriting Guidelines
    The Value of Content for Links
    Alternative Formats – PDF, Word Docs, etc
Search Engine Spider Simulation / Walkthrough
    Cross Browser Compatibility
Usability Review
    Page Layout
    Site Architecture
    Dynamic (Database Driven) Navigation and URL issues
    Session ID’s
    Cookies
    Dead Ends, Orphans, Honey Pots, and Spider Traps
    Absolute vs. Relative Links
Navigation
    Coding Issues
    Breadcrumb Navigation
    Image Buttons for Navigation
    Pull / Drop Down Menus
    Image Maps, Flash, and DHTML
    Broken Links
Internal Search Engines
    Metatag Indexing
    Reports
Site Map
    Nesting
Splash Pages
File and Directory Naming Conventions
Images and Alt Text
Technical / Server Analysis
    404 Error Page
    Robots.txt
    Headers Response
    Server Response Time
    IP Address
    Dedicated vs. Shared
    Geolocation
    DNS Test
    Favicon.ico
    Server Logs
Coding Analysis
    HTML Validation
    CSS Validation
    Scripting
       Server Side Includes and Scripts
        Browser Based Scripts
        External Scripts
    Redirects
        Server Level
        Browser Based
    Frames
Search Engine Spam - Risk Analysis
    Stealth Content
        Cloaking
        Hidden Text
        Hidden Links
        Transparent or Microscopic Images
        Hidden Input Area
        Comment Tags
        Metatag Abuse
    Duplication
        Multiple Websites
        Duplicate Content
    Linking
        Reciprocal Links
        Bad Neighborhoods
        Ring Linking
        Off Topic Linking
    Googles “SandBox” and the Aging Delay
    Algorithm Abuse
        Keyword Stuffing
        Doorway/Landing Pages
        Misdirection
    The Traffic Myth
        Off Topic Keywords
    Trademark Spam
    Cyber Squatting / Typo Spam
    Redirects and Feeder Sites
    Page / Site Jacking
Linking Campaign
    Directories
        How to Find a Good Directory
        Directory Indicators
        Editorial Issues
        Payment
        ODP/DMOZ (dmoz.org)
    Search Engines
        Submission Forms
        Yahoo Search Submit
        Google SiteMap
        Payment
        Robots.txt
    Link Requests
        The super-secret professional link request method
    Reciprocal Links
        Guidelines for Successful Reciprocal Linking
    Link Buying
Competitive Landscape
    Search Engine Statistics
    Link Popularity
    Search Engine Saturation
Recommended Action Plan
Appendix A: Spider (Text Only) Simulation
    Splash Page
        Graphic Mode
        Text Mode
    Main Page
        Graphic Mode
        Text Mode
Appendix B: DNS and HTTP Header Test
    HTTP Header Report
    DNS Report
Appendix C: W3C HTML Validation
    HTML Validation Report
Appendix D: Keyword Research for Organic Listings
Appendix E: Search Engine Rankings
Bibliography and Other Sources
    Web Marketing Books
    Web Marketing E-Books
    Internet Forums
    Websites
McAnerin Networks and Ian McAnerin

Typical Cost of SEO Analysis Report

The cost will vary, and is directly related to the number of hours required to do the report, which in turn is based on the size and structure of the clients website.

Typical Fees:

Small Business (primarily local) Site: $2500
Medium Sized Site: $5000
Large Site, Government Site: $10000

These are very rough guidelines. For example, we give discounts to registered charities, and some large sites are actually multi-departmental, and therefore cost more.

Contact Us for a Quote