Search Engine Optimization
This area is focused on natural (organic) listings within search engines. If you are looking for the more expensive, but far more accurate and predicable paid listings within search engines, then please go to our Search Engine Marketing (PPC) area.
In general a truly successful website uses both organic SEO and paid SEM for their overall marketing internet marketing strategy.
- SEO Services
- SEO is the core function of McAnerin Networks - it's what we do. A full service search engine optimization firm, MNI can help promote your website locally, nationally, or internationally. We are especially skilled in international SEO - if some or all of your customers are in a different country - we can help! Ian McAnerin has degrees in Anthropology (study of culture), Religious Studies, and Law, so he can help with almost any sort of multicultural issues you may face promoting your site to other countries and cultures.
Website promotion is different from SEO in that it looks beyond the search engines for promotional methods. Email, newsletters, and traditional media can all be used to promote your website, and in turn this website promotion can be used to promote your business.
Link building is a very important part of any internet promotion. Link popularity, link saturation, linking campaigns, and link analysis are all key factors in your search engine rankings. We do not use automated tools for link building - it's all done by hand, using the top resources and our cutting edge link research techniques. We evaluate every single link we get to your website based on 9 separate criteria, in order to make sure it works as hard for you as we do. We can even offer text link broker services to some clients.
- SEO Content Writing (aka SEO Copywriting)
- It's easy to stuff keywords into text - but that makes it very difficult
to convert your visitors into customers. Let real search science be
the background for your keyword strategy. Real knowledge leads to real
- Of course, once you have the keywords to bring the qualified visitors
in, you need them to actually convert to customers! This site is written in
a manner intended to appeal to technically minded decision makers, but we
can also write in order to appeal to youth, technophobes, specific gender or
age groups, various cultures, or almost any other marketing demographic you
may require for your site.
- Competition Report
- According to Sun Tzu in The Art of War, the key to success in battle is to first make yourself invincible, then look for vulnerabilities in the enemy. You can't stop your online opponents from doing a good job, but it makes good tactical sense to know what they are doing right (so you can copy or improve on it) and what they are doing wrong (so you can target those weaknesses). MNI can create a competition report that outlines the strengths and weaknesses of your major competition, along with detailed advice on how to use that information to your advantage.
Press Release SEO
SEO Analysis Report