Canadian Website Promotion
Website Promotion - Canada
Website promotion in Canada is different from website promotion in the US. Not only do you have to have a website optimized for the main keywords worldwide, but you also have to be able to show up when a searcher looks for "Canadian Sites Only" on the search engine or directory.
Many Canadian websites do not show up as being in Canada! Just putting your address on your site is not enough - the website optimization process must take into account how a search engine decides where your website is and what it is about automatically. McAnerin Networks Inc. has been doing Canadian website optimization since the internet first started.
McAnerin Networks Inc. owned and operated the one of the first Canadian website directories, and those listings later became part of the Yahoo directory. We have been there, we know the rules - we helped make them.
Website Promotion VS Search Engine Optimisation
Around the world, including Canada, website promotion is often considered to the the same thing as search engine optimization. It is not.
Website promotion includes search engine optimisation, but also includes other techniques and tactics such as email marketing, newsletters, traditional advertising, online (banner) advertising, sponsorships, and Pay Per Click ( PPC ) campaigns.
A great country for website promotion, Canada has easy access to the United States market while at the same time having the advantages of being able to appeal to the local Canadian market.
McAnerin Networks Inc specializes in web site promotion for our clients. It's our core business and the results of this tight focus on the Canadian website promotion and Calgary website promotion market are clear.
Canada Website Promotion Facts
- A 2000 IMC Strategies phone survey revealed that 45.8 percent of users discover new sites through search engines.
- 85% of visits to websites are through search engines.
- Search engine traffic is highly targeted and qualified. A survey done by the Tenth GVU Study found that 75% of a surveyed group said they searched to buy.
- A good site promotion campaign will harvest leads, increase sales, enhance your image and increase your web traffic within four to six weeks.
- ActivMedia ranked website promotional methods and search engine positioning at 66 percent. It beat out email (54%), print brochures (42%) and trade shows (37%).
- If you use a software program to submit to search engines - you may be wasting valuable time and money. A recent survey indicated that auto-submission tools are no longer effective. Most search engines are blocking these programs from submitting to their site.
- Having an exceptional looking web site does not guarantee success. Visibility is a vital factor for success on the Internet and if your site is not properly listed in the top ranks you're missing out on some very effective opportunities for your business.
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Canadian Office
McAnerin Networks
3545 32nd Ave NE
Suite 689
Calgary, Alberta, Canada
T1Y 6M6
Phone: +1 403 880-1409
Fax: +1 403 250-6767