Internet and Website Promotion

McAnerin Networks Inc specializes in web site promotion and search engine optimization for our clients. It's our core business and the results of this tight focus on the Internet promotion and website promotion market are clear from the results our clients get.

There are no definitions that the internet community at large uses for describe the various offerings of search engine optimization and promotion, but we have put our definitions and services for internet promotion and website promotion below.

Internet Promotion

Internet promotion is defined by MNI as the process of using the internet to promote your business, offerings or organization. It includes:

Email Campaigns: Sending targeted, opt-in (non spam) email is an inexpensive and effective way to promote your services through the internet. MNI knows how to do it right. We don't spam, won't spam, and actively fight spam. But we also know that getting a useful and interesting email offering for something you are interested in and requested to be notified about is not spam. There are many companies out there that say they use "opt-in" and non-spam techniques that are actually spammers. We know who they are and can steer you in the right direction.
Email Newsletters: Email newsletters are one of the best ways to get qualified and interested traffic to your site and interest in your business. We can help you with your own, or get you on an existing one in your target market.
Banner Advertising: Banner advertising and other ad campaigns can be great ways to bring in business, if done properly. The most common type today is the Pay-Per-Click (PPC) ad campaign. All of the current major search engines offer this service, and derive most of their income from it. PPC ads are very useful for "specials" or short term marketing campaigns (like Christmas and other holiday specific offerings). They are effective almost immediately, they allow you to control costs and ROI, and they work!
Website Design and Hosting: Many people still do not have a website. MNI works closely with some of the best designers in the industry (we do their SEO for them!) and can refer you to a very good one that meets your needs and price range.
Website Promotion: This category is so important today that it deserves its own chapter. See below.

Website Promotion

Website promotion is related to internet promotion, but instead of promoting your business, you are promoting your website (and your business through your website and the internet). Website Promotion is a sub-category of Internet Promotion.

The two most common services that we offer for website promotion are:

Search Engine Optimization: This is the art and science of optimizing your website code, popularity and content in such a way that it ranks highly on major search engines (like Google, MSN, and Yahoo) when people look for keywords related to your website. Also called SEO, search engine optimization is the "bread and butter" service for McAnerin Networks Inc. SEO is our specialty, and we are among the best in the world at what we do. MNI staff actually train other companies on how to do search engine optimization. More information: Search Engine Optimisation

Banner and Pay Per Click Advertising: PPC advertising works very well for website promotion. It's particularly useful when you want to get the word out fast about your latest promotion. Some companies use PPC campaigns to bring in customers until the SEO campaign becomes effective. SEO affects your long term rankings, and PPC is primarily for short term gains. Used correctly, they can be complementary. PPC is also effective when a site is difficult by it's nature to spider - Flash sites and some legacy dynamic sites fall into this category - We suggest you change the site so the search engines can visit, but if you can't then PPC is for you.