Internet and Website Promotion Prices
Did you know?Consider that with a traditional, direct mail campaign, marketers incur costs - typically about $1 to $3 per consumer mailing, before a single lead is even generated.
Yet in paid placement search, for example, the marketer sets the price for each lead and is only obligated to pay when a potential customer lands on their Web site. This ability to control the cost per lead allows businesses to achieve a higher return on their investment.
Canadian SEO PricesCanadian costs for Search Engine Optimisation ( SEO ) will vary depending on the size of your website. MNI goes to each page of your site and optimizes its content and keywords in order to maximize it's search engine relevance and positioning. A website with thousands of pages will be more expensive and time consuming than one with a just a few.
Based on feedback from our clients and affiliates, we have changed our pricing structure and offerings from one great package to 3 Search Engines Optimisation Packages - now you can choose the one that best fits your budget and your website.
Remember, these are packages designed to get you the best results for your dollar - you can always contact us and design a package suited just for you!
Website Promotion and Optimisation Packages
MNI offers several packages to match your budget and web presence.
Intended for very basic sites in specialized areas who "just want to get on the search engines", this package is simple, fast and effective.
- The 3 most effective keywords for your site chosen from our research database
- Professional optimisation of one page (usually the home page) for those keywords - including metatags, keyword rich content and many other techniques.
- Hand submission to the major search engines and directories
- A 1 year paid inclusion for Inktomi - powers MSN and other major sites.
This is one of the most popular services we offer. Many websites are optimized reasonably well, but suffer from a lack of backlinks, which affects both natural click through traffic and your rankings on Google. We NOT NOT have a nifty piece of software that submits to a billion websites. That's a scam. We have a hand picked list of directories and search engines that are high quality, and we hand submit to each one.
We then search for and find linking partners in your field and aquire links from as many of them as we can.
Finally, we have a list of paid directories, ranked and rated by Google pagerank, Alexa traffic rank, and Yahoo web rank, which we will submit manually to on your behalf. In this case, YOU choose which ones to submit to, and pay for - thus controlling your costs.
This is our standard package. You get full reports and a moneyback guarantee on satisfaction with our services. It's perfect for websites that want to get to the top results for their keywords and have competition for those places. Sample client experience
- Everything in the Starter package PLUS:
- Submission Service
- Web server and website code checking to make sure that the search engines and properly "see" the site.
- Competition analysis - if they are using spam tactics to get to the top, we identify the tactics and report them for possible penalties or banning from the search engines affected.
- If they are not, we still analyze their sites in order to effectively compete against them.
- The 10 most effective keywords for your site chosen from our research database of more than 3 million searches monthly
- Professional optimisation of up to 5 pages for those keywords
- 1 year paid inclusion for Inktomi and FAST
- Backlink and crosslink research and submittals for websites in your area
If you have an eCommerce or database driven website (with more than 50 pages), then this is the service for you. It's the best way to get your otherwise invisible content added to the search engines. It's also great for websites in highly competitive areas. The costs can vary greatly depending on industry and the specifics of your website, so please contact us and we will give you a free quote and analysis.
In essence, you would be hiring us like a full time consultant for your needs for the period of time and achievment of results that you require.
Everything in the Starter and Standard packages PLUS:
Dynamic database template optimisation
Optimisation of as many pages as you need for the rankings you want - Unlimited!
Unlimited keyword research
Ongoing cross and backlink analysis and submissions
An initial PPC campaign - Google AdWords, and other pay per click options
'Trusted Feed" into major search engines (usually if you have more than 200 URLS) using XML
Express (paid) inclusion submission into major directories such as Yahoo, Business.com and others.
Paid inclusion into Inktomi, FAST, and AskJeeves
Naturally, if you want to sign up for one package and then choose some items from another package, or simply tell us what you want, we can arrange that for you, as well.
Client: Already has a website consisting of 1-12 pages. Ranking: Nearly invisible. Shows up on a search engine if the visitor actually types in the name of the website, but does not show up for most of the keywords for the site, if it has keywords at all. Client decides on the Standard Package.
Phase 1 - Web Site Optimisation
Specializing in web promotion for:
Audi, Hyundai, and Volkswagen dealers in North America!
A PREFERRED Canadian SEO for:
Nucleus Information Services, Halo Networks, and Remax Central
Proper keywords are chosen to match actual search techniques used by searchers. MNI has a database of more than 30 million actual queries by searchers and can find the ones that are looking for your business very quickly.
Content is developed to score high on relevance in the search engines. If your keyword is "frog" and you barely mention the word on your page you will get bumped down the list, or knocked off. In addition, if your website contains Flash or is database driven, you may be totally invisible!
Your competitors are identified and your site is designed to keep you above them. We then track yours and your competitors positions constantly to make sure you stay ahead of them.
Phase 2 - Search Engine Submission
Now that the search engines will find your website useful and relevant, it's time to invite them in. MNI submits / re-submits your site to the engines feeding 97% of the worlds searches, as well as local and national directories. The remaining 3% will grab results from the others shortly, but without you being submitted to their email systems.
By doing this by hand, we can be assured you are not being fed into "spam-collectors" Hand submission also allows us to customize your submission for each search company, since they all have different ways of deciding on your placement. It will take up to 4 weeks for all the engines to sort through your site.
At this point we also work with the client to create traditional media advertising if necessary, as well as running special promotions such as email
Phase 3 - SEO Tracking
McAnerin Networks Inc. knows that competition in business isn't over until your competitors are out of business. We follow up on your placement to make sure your site makes it to the top and stays there. We constantly monitor your site and react to changes in traffic or competition immediately.
After the initial submission to the search engines, your site is "fine-tuned" and resubmitted, if necessary. If competition is fierce, you may require a paid-placement campaign. MNI's policy is to get you to the top without unnecessary expense. In most cases this is possible and even likely.
Look out for promoters who tell you you can buy your way up to the top - it's true, you can for many engines, but it should be used only if normal techniques fail. Only unskilled promoters would attempt to do this initially without very good cause (i.e. knowing all your competitors are using paid placement techniques).
Follow Up and Traffic Monitoring
MNI monitors your website continually and sends a written report to the client monthly. Although this report can be as often, or as detailed (from 1 to several hundred pages of raw data and analysis) as the client wishes, most clients require a 1-2 page "Executive Summary" once per month.
This report can consists of:
- Raw hits as well as unique visitors
- Path taken through the site, and what was looked at
- Search engines that visited the site
- Search terms that were used to find the site
- Type of computers and browsers visiting
- Ranking of the site on the popular search engines
- Rank change from last month, along with trend analysis
- The ranking of clients main competitors and their rank changes
- Analysis and recommendations by professional analyst
Have us contact you for a quote or more info.
The costs for this client, with the above assumptions, would be:
$2000 for the 3 phases - 2 payments of $1000.
$300 per month for the ongoing analysis and monthly reports.
If your site is significantly simpler or more complex than the above, costs would obviously reflect this. Basically, we work for $60/hour (which is pretty cheap in the IT industry) and what we do is estimate the amount of time it will take to accomplish the goal, along with hard costs like domain registration and so forth, and then give you that as the fee. For example, most sites will take a minimum of 25 man-hours spread over 3 months - which is $1500 - no surprises, no tricks.
The reason that we only charge $50 for ongoing analysis is that we have specially designed programs that do a bunch of the work, so the analyst doesn't usually have to work for a full hour each time. And we like even numbers.
We do NOT believe in coming in low and then changing the price upwards later - If we say it's going to cost X, then that's what it's going to cost, even if we messed up and undercharged. That's not your fault, so why should you pay? The only time costs would change is if the client asked for something else that wasn't in the original agreement. In that case, we would figure it out as an hourly rate and go from there, with your permission.
Some other (optional) costs may include:
Domain names - range from $35 for .com and $45 for .ca
Portal Sites / Landing Pages - $60/hour (if appropriate for your site - Usually PPC only)
Banner Ads - Cost per click varies
Paid Listings - Some search engines offer listings or keywords for a fee
Copywriting - We have several professional copywriters - price varies
Website Hosting - We don't host websites, but we know some great, SEO friendly hosts that we can recommend.
Website Design - Part of SEO is some minor design work (included in our fees already) but if you want an overhaul of your site we also know some great SEO friendly designers that you can trust.
MNI will always try to accomplish your ranking first without resorting to these paid listings, but if you are in an industry with a large number of competitors that are using these tactics for exposure, then cost per click and banner ad campaigns are simply a normal cost of doing business.
McAnerin Networks Inc. has significant experience in choosing the most cost effective paid inclusion campaigns - we can get you the results you need without paying more than you have to.
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