Vertical and Second Tier Pay Per Click
Vertical or Second tier PPC refers to more specialized and smaller search engines, like Capterra, BrokersWeb, LinkedIn, Facebook, and others.
The traffic can be good and very inexpensive, if you know how to set it up and watch it properly. This is a very different area than Bing and Google, so you can’t just copy over your ads and keywords and expect to get results. We can help you capture the excellent potential of these engines, while advising you on which ones to avoid, since lcik fraud can be a significant issue.